A life in movement Blogging by LYCRA®

MS blog

Posted on 22 Jun 2015

Defiant Denim!

Tough jeans from top UK retailer.

Action men should make a date with Marks & Spencer. The UK retailer is redefining tough comfort in jeans at great value prices.

In store now, its new North Coast and M&S Collection denim ranges combined classic styling and rugged construction with the exceptional strength and heavy duty wear resistance of fabrics made with TOUGH MAX™ technology by LYCRA® brand.


Special branded hang tags spell it out – up to twice the fabric strength of comparable cotton with superior fit and stretch comfort characteristics.

Tough guys never had it so good.


The LYCRA Company Huw Williams Global Marketing Director Active wear, Outdoor +41 22 770 4035 Switzerland