A life in movement Blogging by LYCRA®

Posted on 01 May 2015

SUNFLAIR® swimsuits with LYCRA® XTRA LIFE™ fibre last longer than a holiday romance

What could be better than going to the movies on a rainy day, getting inspired there by the latest swimwear trends and being carried away to a dream beach? Even if you have the feeling as if the dreary gray no longer disappears from the sky, the summer is coming. And wouldn’t it be nice this year to find a favourite garment that lasts longer than one season and that does not look worn out or baggy after the holiday or – even worse – already during the vacation? In the new cinema spot presented by the swimwear brand SUNFLAIR® just such models are shown: bikinis that keep their fit and therefore look like new for longer thanks to LYCRA® XTRA LIFE™, the fibre that makes the diffrence!

SUNFLAIR® is a leading European manufacturer of high quality swimwear. In addition to colourful designs and a seemingly obvious wide range of styles, it is mainly the fit and the quality with which SUNFLAIR® scores. These benefits convince retailers, but also the end consumers. Not suprisingly, SUNFLAIR® was awarded best-selling swimwear collection in Germany for the fifth year in a row in March 2015 by the STERNE der WÄSCHE Sous Award. Let us reveal how did this come to life...

Besides pattern, knowledge and understanding of the consumer needs , the Alpha and Omega of swimwear is the fabric. Invisible and hidden inside the fabric, LYCRA® XTRA LIFE™ magic fibre makes the difference, because this technology successfully offers resistance to the harmful damages on swimwear which cause fit loss. This specialty fibre is up to 10 times more resistant than conventional elastane and it is also more resistant he combination of chlorine, sun creams, body lotions, perspiration and heat. And the good thing is: you can easily recognize at a glance SUNFLAIR® styles made with LYCRA(R) XTRA LIFE™ fibre, but just looking for the hangtag!

A LYCRA® XTRA LIFE™ MOVES SUNFLAIR® cinema sport was aired in March 2015 in over 400 cinemas throughout Germany. If you missed it, here’s you second chance: https://www.youtube.com/user/BademodenVideo

From March to September, city buses throughout Germany will support the LYCRA(R) MOVES SUNFLAIR(R) campaign and help drive interested consumers to local retailer stocking SUNFLAIR(R) swims.

Alternatively, you can check the full collection via the online catalogue.