A life in movement Blogging by LYCRA®

Posted on 23 Jan 2015

Win a trip to Australia with #LegfieLove and let the LYCRA® brand move you!

We are sure you’ve heard of usies, belfies, braggies, no-make-up selfies… well, now the LYCRA® brand wants to pay homage to legs by turning selfies on their head and creating the legfie™, a leg selfie. So put on your coolest tights, stockings or leggings and start snapping! Take a #legfie and upload it to the LYCRA® fibre’s brand new online Facebook competition for Europe.

If you live in France, Germany, Poland, Spain or the UK, you could win unforgettable prizes and moving experiences! Show us how you interpret the LYCRA® brand’s key values, freedom, movement, comfort, and fit, in your own unique way! Submit your most daring, fun and original photos for the chance to win:

- A trip for two to Australia where you could have the chance to dive, surf, climb or touch the clouds of the beautiful Sydney sky

- A weekend for two at the Ushuaïa Ibiza Beach Hotel

- A year’s supply of hosiery from one of our participating partner brands


Show us your passion for fashion!

Legfie™ Love is open to residents of France, Germany, Poland, Spain, and the UK, and the contest is in collaboration with Divine Paris, Hudson, Gatta, Marie Claire, and Pretty Polly. To enter the contest, go to the LYCRA® brand’s Facebook page, and enter the contest through the tab entitled "#LegfieLove Contest”. Here, you can choose the country you are a resident of, submit a legfie™, and wait until we validate the photo. You will then receive a link to the photo that has been posted on the contest application and all you have to do is collect as many votes as possible on your legfie™. You need at least 15 votes to make it into the second round for a chance to win the prizes.

In the next stage, a jury made up of three fashion industry professionals in each country will choose the winners. The contest is live and running on the LYCRA® brand Facebook page from January 12th to February 1st, and you have until February 8th to get the minimum votes for a chance to win.


LYCRA®, LYCRA® MOVES YOU™ and legfie™ are trademarks of INVISTA